Celebrate Unity and Heritage: The U.S. Soccer x Levi's Collection
A Fusion of Sport and Style: The New Levi's Capsule
This exclusive collection features a range of classic Levi's items, including essential ringer tees, versatile jean shorts, stylish bandanas, and a practical tote bag. Each piece is infused with a patriotic red, white, and blue color palette, reflecting American pride. The collection's standout items are three distinct denim jackets: a light wash, a deep indigo, and a vibrant red. Every jacket proudly bears the U.S. crest. The indigo jacket, crafted in Levi's signature Type I silhouette, further distinguishes itself with a meticulously embroidered map of the United States on the back, accompanied by the heartfelt phrase "Sweet Land of Liberty." Prices for these unique pieces vary from $30 to $200.
Embracing Diverse Narratives: The Kids of Immigrants Collaboration
To bring this campaign to life, Levi's enlisted Daniel Buezo and Weleh Dennis, the visionary co-founders of the Los Angeles-based streetwear brand, Kids of Immigrants. They modeled the collection in a series of striking photographs and a captivating short film. Buezo and Dennis established their brand a decade ago to honor the compelling narratives of first-generation immigrants like themselves; Buezo's family originates from Honduras, while Dennis's roots are in Liberia. For them, the opportunity to represent the rich cultural mosaic of the nation—especially with a U.S. soccer roster featuring players of diverse descents from Nigeria, Suriname, Brazil, and Ghana—while partnering with a revered American heritage brand like Levi's, was an opportunity not to be missed.
The Unifying Spirit of Soccer and Immigrant Identity
Buezo emphasizes the significance of this collaboration, stating that first-generation Americans have always been part of these cultural spaces, though perhaps not always recognized in this way. He believes that Kids of Immigrants, and indeed immigrants themselves, embody a significant aspect of soccer's culture. He notes the beautiful diversity within national teams, where players representing various countries often have backgrounds spanning different global regions. The U.S. will co-host the tournament with Mexico and Canada, with games even at the stadium bearing the Levi's name. Buezo, despite typically following the World Cup only every four years, fully grasps the event's immense importance. For him, the World Cup serves as a powerful equalizer, bringing nations together, a sentiment he feels strongly aligns with the message of Kids of Immigrants.
A Message of Pride: 'Immigrant' in a Modern Context
In the current social climate, the term "immigrant" has become increasingly politicized, particularly with ongoing discussions around issues such as ICE operations across the country. However, for Buezo, embracing and proudly proclaiming this identity in 2026 is more crucial than ever. This is especially true when presented with such a significant platform as the U.S. Soccer and Levi's campaign. He expresses deep satisfaction that these venerable American heritage brands truly represent and stand for the collective identity of all Americans, reflecting a spirit of inclusion and unity.